Sinisa Krajnovic is Executive Vice President and Head of Digital Services in Market Area North East Asia
at Ericsson. He is responsible for Ericsson Digital Services business in Mainland China, Hong Kong,
Macau, Taiwan, Japan, and South Korea. Business Area Digital Services offers products, services, and
end-to-end solutions to communication service providers and enterprises in areas such as 5G Core
Networks, OSS/BSS, Cloud Infrastructure, IoT, and Digital Transformation. Since 2018 he lives and
works in Beijing, China.
Krajnovic is an experienced Board Member, including both Chairman of the Board role and Board
Director role, on various Ericsson local companies and joint ventures boards, as well as on chamber of
commerce and business school boards. Previously, Krajnovic served as Vice President and Head of
Development Unit Networks in Ericsson, living and working in Stockholm, Sweden. He led more than
15,000 engineers in the global R&D organization that focuses on technology leadership of Ericsson’s
hardware and software Radio Access Network products.
Sinisa Krajnovic has a long and varied international management background in telecoms, as well as an
extensive multicultural experience gained from living and working in Croatia, UK, Ireland, Japan,
Hungary, Sweden, and China.
Krajnovic is active in the academic world. He is Professor at the Zagreb School of Economics and
Management in Croatia, and Program Director of the school’s General MBA Program. He is Professor at
the Luxembourg School of Business in Luxembourg, and a member of its Advisory Council. Krajnovic is
also Visiting Professor at the Tsinghua University School of Economics and Management in China.
He was co-founder and first president of the Croatian branch of the Project Management Institute, the
leading global project management association.
Sinisa Krajnovic earned MSc and PhD degrees from the Faculty of Electrical Engineering and Computing
at the University of Zagreb, Croatia. He completed several executive development programs, at
Columbia University in the US, Cranfield University in the UK, University of Zagreb in Croatia, IMD
Business School in Switzerland, and Indian School of Business in India.
